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Managing Director
Mrs. Saima Qamar
Mrs. Saima Qamar, our Managing Director, holds a Master’s degree in Psychology from the University of Karachi and an Advanced Diploma in Clinical Psychology from the University of Punjab. With nearly three decades of experience in marketing and market research, she is renowned as a ‘GURU’ in qualitative research in Pakistan. Her multifaceted expertise spans corporate communications, strategic client consulting, business management and development, and training.
Professional Team
Mr. Zulfiqar Aleem
Director Quantitative ResearchMr. Zulfiqar Aleem holds a Master’s degree in Economics from the University of Karachi. With over two decades in market research, he is known for his calm demeanour and problem-solving skills. A master of testing research, his expertise extends to various qualitative areas. Zulfiqar excels in client service, consistently wowing clients with his balanced communication and deep empathy.
Mr. Mubashir Ahmed
Director OperationsMr. Mubashir Ahmed, currently working as a freelance consultant, holds dual master’s degrees in Business Administration and Pharmacy, as well as a Diploma in Public Administration. With over 20 years of experience in market research, he has held leadership roles in some of Pakistan’s leading agencies. His extensive background includes positions such as GM Operations at Kantar Pakistan and Senior Manager of Multi-Country Projects at Oasis Insights. His sector specialties include FMCG, Media, Telecommunications, Financial, and Health.
Ms. Uzma Safdar
Qualitative ResearchMs. Uzma Safdar, currently serving as a Content Analyst, graduated in Commerce from the Government College of Commerce and Economics, Karachi. She began her career as a Content/Creative Writer and has worked as a Marketing Manager for VISAGE. With over 25 years of experience in content analysis, she has recently diversified into moderation and supervises a highly competent team of content analysts.
Mr. Qamarullah
Admin, finance & Media TDCCMr. Qamarullah has multiple masters (Psychology, MBA – double major HR and Marketing and Political Science).
A veteran journalist who then turned his skills towards admin and finance.
▶His entire career was Associated with Press of Pakistan where he joined as an apprentice reporter and rose to the position of Managing Director, interim handling positions like Director News, Director Admin and Finance, Director HR, Director Video News Service (VNS), and Director Foreign News.
Mr. Ali Raza Shah
Scripting and Data processingMr. Ali Raza Shah, specializing in scripting, data preparation, and analysis, brings over 16 years of experience in Marketing Research. His career includes roles such as Head of IQC DP at Smar International and Senior Manager at Oasis/KMRB. His specialties include advanced statistical analysis, segmentation, conjoint analysis, regression, and driver analysis.
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Professional Solution
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