For a brand, service or a product to be successful it is imperative that the consumer relates to it, and this is what our testing is all about.

Understanding consumers reaction to the product and the improvements they want is our focus. The result may be statistical or qualitative we keep your consumer paramount and ensuring that the results are robust and sound.

We Like to build Hypothesis …..even if they are to be Shattered  

We test stimuli by investigating competing and substitute alternatives and assessing customers’ adoption willingness vis a vis


·        Product

·        Packaging

·        Price

·        Promotions