Why Dragon?
u Dragons in eastern cultures are
usually depicted as four-legged, serpentine creatures with above-average
intelligence
u The word "dragon" has also
come to be applied to the Chinese lung (traditional 龍, simplified 龙, Pinyin long),
which are associated with good fortune
Like Dragons we are Born Old and wise
We are Brand New with Years of wisdom and
experience
Fluid
Approach Because
u 28 years of diving into consumer Psychology
u Experience of both client and supplier side
u Bringing together perspective of National and
Multi-national companies
u Expertise from all major research companies of
the country.